RCI Europe
Agency:
eDialog London
Year:
2010
Creative design and build of the pan-European monthly account statement
RCI is the largest timeshare vacation exchange network in the world, with over 4 million members.
I designed and built the European account statement, which mails to over 25 countries in over 20 languages.
The HTML template is designed to be flexible and variable, in order to support multiple language requirements and variations in content depending on the market.
What I did
- Brand Lead
- Big Ideas
- Creative Concepts
- Email Design
- Email HTML Build
- Web Design
The account statement was noted as "the most successful digital campaign we've ever sent" by the client, and was shortlisted in the 'Best use of data in travel and leisure' category at the Data Strategy Awards 2010.
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